Summary
Fevo Collective Commerce makes social buying brought to life. Fevo effortlessly brings fans, and their friends together for unforgettable life events.
Users can pay their own way and invite their friends. Groups can earn rewards as they grow.
Challenge
The world is moving fast into an experiential economy. Millennials are leading the way towards experiences and away from possessions and goods. However, most tickets are sold like it’s 1989. Brands must evolve fast.
Role
Lead Product Designer
Deliverables
Information Architecture
User Flow
Wireframe
Prototype
Live Product
Iterations
Pain Points
Consumers
Be an organizer is frustrated: lots of back and forth communication, different communication channels, hard to keep track of down payment
Too many process to buy game tickets: At least 10 clicks to buy my own tickets. Our friends have to go through it again.
Clients
Lose consumer’s retention and data: consumers get re-direct to 3rd party site, like Ticketmaster, Spinzo, Groupmatics, etc.
One single game buy flow: clients can only buy tickets for ONE game in current flow. There is no way to up-sale.
User Flow
The idea is simple. Users can buy their tickets, go to different games, book hotels, purchase merchandise in one single buy flow. Any entry point in the flow, users can share their cart with friends. Their friends can see what’s in their cart and click purchase. The more you share, the bigger rewards you will get.
Exploration
Because Fevo is a B2B2C business, our product have to be white label.
At the same time, we want to present it’s a unique buy flow. Therefore, design team spent two months to explore a unique silhouette that everyone can recognize but not too distinguished, which is the most challenged part. We started from the craziest, loudest, then tone it down.
Product Screens
Results
Fans Group Photo
“Thank you all so much for joining in on the group! The perks made my entire weekend so much more enjoyable and I hope they did for you all too. I will be setting this up again for next year as soon as tickets go on sale.”
Fevo Crew
I feel beloved to work with these amazing people. We are motivated, responsible, and supportive. Everyone truly care about each other and value our work. The best crew I have ever had.
