Branding

Brand Defines the ‘We’ in Our Business

Our brand represents who we are, what we believe in, and how we want to be perceived by our audience. That is why branding is so important to an organization.

UX East meets West is a UX educational publishing platform. As a co-founder and creative director, we decided to use bright, warm colors and a delightful tone to represent a friendly brand.

Compared to UX East meets West, Fevo Fest focused on creating a premium, exclusive experience for our clients. Therefore, we designed a dark theme with vibrant colors and overlayed images to highlight the excitement of live events.